When creating a website, we must be very careful about every tiny detail. Taking care of these tiny bits of detailing help us in an explicit way. The explicit detailing of important things like fonts makes us stand away from the crowd. Whatever may be the purpose of the website, the idea should be conveyed to the user in a clear, distinct manner.
Visual representation of the website holds great importance for all the users. We must try to convey the brand of the website through visuals which makes a sharp impact on the user’s mind. Not just this, it also adds to the brand value and future customer retention. As we know that “I hear and I forget, I see and I remember, I do and I understand” clearly reflects the idea behind our attractive visual representation of the website and its impact on the mind.
While choosing fonts for the website, we must consider things such as the brand name, product, or the services offered and the target set of people. We must follow a checklist while choosing the font for the website. Today we are going to tell you what must be kept in mind for selecting the right font for the website:
Get the Right Inspiration
We must carefully select a font style for the website because it is the soul of the website. There is a large variety of font styles available on the internet for a variety of purposes. We must select the font style which suits our requirements perfectly. For example, if we want to advertise a restaurant, the font used by the restaurant must only be used, not the fonts used by a clothing company or a shoe company. Basically, what we mean to say here is, the fonts should always be in sync with the business. The latest fonts can be easily found on the websites like Pinterest & more.
Personality, Tone & Brand Reflection
Among the large number of font styles available on the internet, we can conclude finding the right font only when we answer some specific questions prior to finalization. The questions include the details of the brand, how a user should feel when seeing the real-time interface, which kind of sound or video, or images must be played/displayed on the homepage of the website. Once all the above questions are answered, we will be left with a small set of font styles in turn making it easier for us to decide and finalize.
Less is Always More
When we try to highlight our brand in the market, we tend to put more effort and do more. Overdoing always makes things worse and it is no different in this case of website development and designing. More efforts are pretty common in the market as everyone wants to be the best. The styling of the website must be minimal. We should select the fonts in sync with business when it comes to the website. The font of the same family makes the look of the website more coherent. For apt styling of the fonts, we must include enough range of font-family which includes the primary, secondary and tertiary fonts.
- Primary Font
The fonts used in the styling of the headings which are very important for reflecting the brand’s creativity are called primary fonts.
- Secondary Font
The fonts used in the body of the content containing the Brand’s description are called secondary fonts. They must be clear and easy to read without putting any strain as it is very important when it comes to website development.
- Tertiary Font
The fonts used in specific elements on the website description are called tertiary fonts. They must be highlighted on the website since they enhance the web development process.
When selecting any font we must ensure that the selected font is readable by all. This rule applies to all the font types; primary, secondary and tertiary fonts. Whereas for secondary fonts readability must be given a high priority. Times New Roman and Georgia are the most popular fonts when we talk about readability.
Scalability Of the Fonts
Ensuring the font’s scalability is a very important feature in the incorporation of the text on the website. The website development will be complete only if the font style is scalable. Even if the website is ready with the content but scalability is missing then it is a very big problem.
Minimum-Font Loading Time
All the users may not have the same mindset when it comes to website loading. Web traffic may have various types of users. Always select a simple-to-read font style that has a minimum loading time over an attractive font with a maximum loading time. This helps in increasing web traffic as more users prefer fast loading sites over the lagging ones.
So, these were some of the tips on how to choose the best fonts for your Website.