Web traffic of a website is the data that is sent and received by the users. In other words, we can define web traffic as the number of people visiting the website. Generally, we also take into consideration the number of pages visited by a user. We can get the data of the pages which are visited frequently by the users. In addition to this, we can know the pages which are visited by the people of a country and from which region specifically. The traffic which is caused by the bots is not taken into web traffic. “Fake traffic” is the bot traffic generated by the third party. Fake traffic damages the reputation and ranking of the website in the google search results.
Even though you have great content it would be useless if a user doesn’t click on the link and read the content. To grab the attention of the user, the title of the article must be very short crisp and interesting.
There is a popular quotation “I hear and I forget. I see and I remember. I do and I understand” which according to the context means that images which we see get imprinted on our minds and we remember it for a long time. It’s a proven fact that visuals which we see have a long-lasting impression in our mind than the news we read or hear.
High number of links that point to your website is the real strength of your content. If the links are internal then there is a higher chance of users reading your content than your competitors. Smart thinking is crucial while creating links. Linking too much gives a wrong impression to the user, always link content which you think has great content and visualization.
If your website is specific to a certain field of specialization then it must be unique from the other competitors in the market. Take a look and conduct interviews with the leaders of the specific niche and include them on your website. Prepare some new questions which are not asked generally, ask them to share their opinion on the current trends and ask them how they handle the hypothetical situation.
In the modern technological era, people use a variety of gadgets available in the market. Make sure that the content of the website is readable on all devices including smartphones, tablets, etc. With the help of this, you can have a large number of users clicking on your site and also through Word-of-Mouth Advertising.
When a user clicks on a website link to view its content, it must be quick to load. There is a high chance of users closing the tab if website loading speed is slow. So it's important to always optimize the content of your webpages for quick access of content for the user. The faster your content loads, the higher chance of new users.
You can only improve your content only when you compare it with others and keep yourself up-to-date in the market, in terms of technologies and advancements. Do not compare the content, just try to pace up with the new approaches. Pick up all the pros from your competitors and build your strategy for developing your content.
In this pandemic conducting webinars is an excellent technique to attract users. It's because we can gather a group of people virtually and share our thoughts. Always remember, people's engagement is equal to users grabbed virtually. When we share our thoughts while discussing with others there is a delta. With the help of this delta, the growth of a person as a website user takes place.