The website footer is one of the most important locations on the webpage. Users look for information at the footer frequently even though it is not a great place for designs. The web development companies consider it as important during the website development phase. The following things should be kept in mind by the website development team while designing a website footer:
Choosing a Simple Design
It is always easy to work with a simple design if there’s a lot of information. This is the case in which the footer also includes a lot of information. Organize information with a purpose, leave blank spaces wherever required, include clean elements are some of the necessary steps. Always avoid clutter and list down the items which fall into the footer category and give a reason for their placement. The amount of information and number of web pages decide the size of the footer in most cases.
“About Us” and “Contact Us” are the two important links in any website footer. All the users visiting the website always want to know about the team working at the company. Some people may also like to reach the team members if they like the work done by them or for any business query. So providing the contact details is always a good idea.
Including Basic Contact Information
While linking a “Contact Us” page, always remember to link all the basic contact details such as personal phone number, email address, and physical address.
Footer Links Organization
A good sense of organization can be experienced by the users by just viewing the footer information. From most popular websites, consider several columns (or rows) of relevant information such as contact, links, services, social media, and sections likewise. Place them one after the other under the header.
Copyright Notice Inclusion
Never forget copyright notice because it can be a lifesaver for your business. Apart from the regular design, we can add it more efficiently to the footer. It is represented by the character “c” which includes the owner name and the year of publication. There may be many copyright notices for single content on the internet.
Including a CTA aka Call-To-Action
When the users at the footer of the website always include an action to attract them. For example, including a sign up for a newsletter or a social media subscription link and this place is valuable for increasing the web traffic. This is as the customer gets a direct link to what has to be done next.
Using Graphical Elements
Many people think that footers are of block type. For visual interest add logos or graphical elements. Do not overload the small space with too many elements. Include icons such as “Follow me on Facebook/Twitter/whatever,”. Maps or phone numbers are small icon elements that can be included.
A lot of small items can be included in the footer. Do not go for elements that are difficult to see with the naked eye. The footer elements can be too small elements to the body elements. Choose the items and icons which are readable in size. The purpose of the footer may not be served if the elements are too small or too close to each other.
Using Plenty Of Space
Due to spacing limitations, space and spacing are very important in footers. In between the elements of the footer leave adequate room for movement. For a clear view of the footer area adequate spacing is required. Most of the items in the footer are linked to one another.
Underline Only Important Links
The biggest mistake that is made while creating footers is that underlining the links. It is not necessary to underline all the links. The technique of underlining the links is an outdated technique that doesn’t apply in modern web designing.
Considering a Sub Footer
For creating a hierarchy and adding dimension to the footer space or just providing a fun content space, we can use a sub footer. It is a popular practice for adding sub footers for additional layering. We can insert a call to action or add high accolades to the sub footer for better traffic engagement.
So, these were the important points to keep in mind when it comes to footers while designing a website. Do let us know how they were useful for you.