SEO Services Archives - Oriental Outsourcing

How You Can Promote Your Business on Google

Posted on January 20, 2021 | by admin_dev

The most frequent buzzword used by everyone at present is Google. The website was mostly known for its search engine in its early days and later on many products such as Gmail, Youtube, Maps, Meet, Google Cloud, Google My Business, Google Ads, etc. Google search engine always shows the best result for any search on its first page, whatever may be the keyword. For any business, Google has given a great opportunity to promote a business and reach the top spot.

Any brand needs to have its website because customers nowadays rely mostly on google for research of brands and use google promotion tools. Have look at these 3 different ways for business promotion on google:

Google My Business

When you search for a place on Google, a list which is called a “local pack” is listed below the map along the location. It is called the Google My Business listings. For using this feature, we must have a Google My Business A/C, if you don’t have one set up a business profile on Google My Business. This feature is free so, hurry up.

Using Google My Business, you can share links, photos, reviews, maps, and promotions with anyone at any point of time. Active searching customers can find your business immediately because these posts are publicly active and in turn bringing leads without much effort.

You are not done after posting the business on Google My Business listings. Your profile must be updated constantly and kept in business hours to engage the right audience called customers.

Google Ads- Advertising on Google

We always have observed that there is a separation for the ads listed on the results page of the Google website. After searching for something on google, ads are the first thing that pops up on the page. It means that a spot is guaranteed on the first page of the relevant Google search, if you need it you go for it but it is a paid feature. You have to pay a certain amount depending upon the content you are advertising.

You can advertise on websites like Youtube, Instagram, Facebook, etc whereas advertising on Google has a major difference compared to the above websites. It is also very expensive to advertise on google. Google has a platform named Google Ads which is great for small businesses because it’s a platform full of new customers looking for a purchase. When people search on google they have an intent to buy. There is a shorter waiting time between getting a lead and making a sale.

Whereas the environment is different on Facebook which is harder for getting any new leads because the intent is different. It’s better to choose Google Ads for better leads and sales.

Keyword-based advertising which is on a cost for click basis concept is used for Google Ads. In that you only pay when a user clicks on your ad and visits your website. There is a higher risk of losing money, if we don’t know what we’re doing and every ad doesn’t work. No experience or less experience in Google ads may cost you more money, so it’s better to take the help of Google Ad agency. With their expertise, you can know to spend your money wisely.

Search Engine Optimization

Using Search engine optimization is another great way to promote your business on google. For SEO, we need to add relevant keywords, meta tags, and meta descriptions on the website. We must optimize every page on your website. You should create titles using keywords which are matching to the business. When visitors visit your website the keywords in the meta tag help us to elaborate on the content

Regularly adding new content to your website and optimizing the pages with new words is a great way to improve the SEO. You can also use backlinks that take the user back to your website. SEO helps Google to legitimize the site as a great source of information.

Having an SEO is a good investment for any business in the long run. A large amount of traffic is generated to the website with the help of SEOs. This is unlike as you invest in ads where the website traffic keeps on increasing which is independent of spending money on ads. Don’t ever forget that keeping a timeline is a large investment.

We hope these pointers will efficiently help in promoting your business on Google.

Efficient Tips for Selecting a Business Name

Posted on January 20, 2021 | by admin_dev

A good name for a company is always an added advantage even though it can perform well in the market. The name of the brand will communicate something to the customer directly or indirectly. The need for a good name for a brand has originated from the customer to identify, remember, discuss, and compare with other brands in the market. A right brand name can bring you a chunk of customers. Similarly, a bad name can fail to connect with the customers. For some people choosing the brand name is a simple task that is done very quickly without much difficulty. Here are some tips listed down below to be followed for a winning brand name.

Avoiding Tough Spelling Names

Don’t confuse your customers for finding your business online. For example, “Flickr” is a photo-sharing site that is misspelled frequently by users. Always keep your brand name simple for customers to memorize and find in web searches.

Don’t Pick Names That Limit Your Brand Growth

Naming brands with some narrow names may stop their growth after some time. Just think if Jeff Bezos has named his e-commerce as “Online Book Store” instead of “Amazon”. It would have stopped other companies to sell their products on amazon as it is an online bookstore. Never limit your brand to any specific product or region.

Doing Your Research Properly

After selecting your brand name, check the web search properly and confirm that no one is using the name you selected. If anyone is using your selection, we have to change our selected brand name because it may lead to wrong identification. In such cases, it must be only a pause to you, not a stop.

Getting the “.Com” Domain Name

Always choose the .com domain name for your business instead of .net, .org, .biz, or other possible domain extensions because it provides security. Many people like to be associated with the .com domain. The domain you need is already owned by someone willing to sell at the right price.

A good .com domain name is always a good investment for any business. Check websites like GoDaddy.com or NetworkSolutions.com for the required domain name. If it is not available then using the tool “Whois” can track the status of the user when they are willing to sell the domain name. Always make sure that your brand is popular on social media websites like Facebook, Instagram, Twitter, etc.

Using Meaningful Names

Choose a name that has a meaning which can spread positive energy among people relating to the business. Names “Google”, “Yahoo”, “Instagram” have come catchy appeal to the users but they are costly compared to other counterparts. Some simple, clear, and intriguing domain names include onlinetickets.com, foodelivery.com, and movietickets.com which are meaningful and can be easily related to the mind of the customers and easy for SEO.

Conducting a Proper Trademark Search

If you are starting a business in the USA check https://www.uspto.gov/ if you can get a trademark or a service mark for your desired business name. If you want to obtain a trademark in other countries check with their trademark issuing authorities for their procedure.

Assessing the Catchiness of the Business Name

No one wants a name that seems boring to the customers. At the same time, it must also not be difficult to spell for anyone and everyone. All the employers should say the name without any hesitation or difficulty and it should resonate in the mind of the customers.

Getting the Feedback of the Chosen Brand Name

Make a list of 10 names and get feedback from people like your friends, family, neighbors, and some other random people. Drop the names which receive more negative reviews from people. Also, make sure that the brand name doesn’t have any negative meaning in any known language.

Making Sure That the Brand Name Sounds Good

Some names seem to look good on paper but when they are said aloud they may seem a bit strange or awkward sometimes. People must be clear about the name they spell.

Making Sure About Satisfaction

People may suggest several names but you are the one who is supposed to be satisfied with the name in the first place. Never rush with the name if you don’t like it even though a large group of people recommend it. Your satisfaction should be a priority when it comes to business.

We hope these pointers will help you in choosing the right business name and make the processing load a bit lighter.

What Is a Facebook Pixel and How To Install and Use It for Your FB Ads

Posted on January 18, 2021 | by admin_dev

On your website, you can place the code of Facebook Pixel. With the help of the Facebook pixel, you can remarket people by tracking their actions on your website and collect data that helps to track conversions made from Facebook ads Optimize them, and build future ads for the Targeted audience.

They interact with your website and your Facebook ads by placing and triggering cookies to track users. Until 2017 there were 2 types of Facebook pixels: The Facebook conversion pixel and The Facebook custom audience pixel. Do not forget to upgrade, if you are using the Facebook conversion pixel.

How to Create and Install Facebook Pixel?

Prior to the creation of Facebook pixel, you need to have your business website and you must be able to update the code of your website.

Creation of Facebook pixel

Click the hamburger icon in the upper left from your Facebook events pick manager and select pixels.
Click the pixel button.
Name the pixel you created by entering the website URL and click create.

When choosing a pixel name, keep in mind that alongwith the event manager you only get one pixel, per ad account. When you name a pixel, keep in mind that it should represent a specific business, not a specific campaign. If you want to use more than one pixel for an ad account you can do so by using the Facebook business manager.

Adding the Pixel Code to the Website

You do not need to install some code on your web pages to keep the pixel for collecting information on your web pages. There are several ways you can do this depending on the website platform you have chosen to use.

Setting Up Your Pixel
If you use eCommerce platforms like tag managers such as Square Space or Google Tag Manager, you can install your pixel without having to edit your website code directly. This Facebook help article explains how to install your pixel, if you already use one of the third party tools.
If you are working with a developer for someone click on the email instructions to a developer to send your developer code contents to the person who can help you edit your website code to install the pixel.
If none of the above options apply then you need to add the pixel code directly to your web pages. For this, we will guide you in this section.

Click on the option Manually Install the Code Yourself.
Copy and paste the pixel code into the header code of your website, in between the header tags. You need to paste it on every page or in your template.
Choose whether or not to use automatic advanced matching. This option matches customer data that has been hashed out of your data from your website to Facebook profiles. This allows you to track conversions more accurately and create larger customer audiences.
Check that you have installed the code correctly by entering your website URL and clicking send test traffic. Click continue after tracking your Facebook pixel activity.

Tracking the Right Events for Your Business

Choose which one of the 17 standard events you want to track using the toggle buttons. For each event, you must opt whether or not to track the page load or an inline action.

Track event on page load: Use it to track actions that go to a new page such as a purchase complete or sign up success page.
Track event on inline action: Use it to track actions within a page like clicking an “add to cart” button that does not open a new page.

Confirming the Working of a Facebook Pixel

Before relying on the data from the Facebook Pixel you must also confirm its tracking properly.

Add the Facebook Pixel Helper extension to your Google Chrome browser or any other browser.
Visit the page where you have installed the Facebook Pixel. The popup will indicate the number of pixels on the page. It also tells about the working of the pixel.

Adding Pixel Notice to Your Website

Make sure that the Facebook website visitors are aware that the website is collecting their data. It means that the user must have a clear notice that Facebook Pixel is collecting their information in the form of cookies or any other method. You must also let the users know that they can opt-out of having their data collected.

Examples of a Facebook Pixel

Brava fabrics using Facebook Pixel to increase ROI

Brava Fabrics is a Spanish company that uses Facebook targeting pixel data by serving dynamic slideshow ads to people who visited the website previously. Using pixel data, the dynamic ads created bring 30% higher ROI than previous ads.

AdEspresso uses the Facebook pixel to test campaign optimization type

An experiment has been conducted by AdEspresso to test the four most commonly used campaign optimization types Conversions, Link clicks, Engagement, and Reach. The main target is to find out how different optimization techniques impact metrics like cost per click and cost per lead. They found that the cost per lead is more than three times more than the link clicks optimization than for conversion optimization.

How To Create Unique Brand Identity

Posted on January 18, 2021 | by admin_dev

Brand identity is all about what the brand says with its products and services, its values, how it is communicated to the people and what do people feel about when they come across the brand in the market. In short, the personality of the business portrayed to the customers in the market can be termed as Brand Identity.

According to Jeff Bezos, “Branding is what people say about you when you’re not in the room.” After the product is sold to a customer it leaves an impression on their mind. The impression made by the product is shaped by the brand identity which comprises a lot of factors such as pricing, quality and so on.

Here are a few examples of strong brand identities present in the market today

Coca-Cola
POP fit
Burt bee’s
Asana
Semicolon bookstore and gallery

Importance Of Brand Identity

The one thing that people don’t know that a brand “lives and evolves in the minds and hearts” of the customers, hence it’s very important to have a brand identity that is crucial for the future of the business. Here, we have highlighted some of the features of a developed brand identity and their importance for overall development.

Brand Logo

The people all around the world see the brand logo and must feel good and attracted to the brand. The logo of the company must tell the people about the name of your brand. A non-cluttery logo is what looks best when we see the current market scenario.

Trust and Credibility

The brand makes a place in the market by what it sells, thereby making it memorable for the customers. Post the launch of a brand, after some time if the brand makes a place and maintains consistency it starts to gain customers that are loyal. This process of acquiring the trust of the customers is known as brand loyalty which in turn helps in regular gain in inflow of the business.

Advertisements

Everybody is digital nowadays. The advertisement of the brand helps in creating an image of the brand in the minds of customers. Advertisement mode may be print, social media, TV commercial, or a youtube ad. A well-advertised brand can easily gain industry credibility and target audiences’ trust easily and in a short span of time.

Company’s Mission

When a brand is created it must have something to stand for. It is nothing but the mission of the company, basically it’s USPs. Without having a brand identity you cannot have a well-defined mission for the product or service you wish to sell.

Customer Generation and Satisfaction

People get attracted to the brand that offers some services along with trust and mission. Once people become customers of the brand, a good sense of belonging is developed with the brand. A good product always generates a lot of customers whereas a bad brand develops advocates.

Creating a Brand Identity

For completing the market research, first you have to start with your market research in the related field before launching the brand. The brands in similar strata should always be taken into consideration. The below-mentioned things must be clear and understood for creating a brand identity.

Target Audience

People of different age groups need different things just like the clothes they wear. People of different groups must be targeted differently; the same approach doesn’t work for everyone in the market. Prior to creating a brand identity, the brand learning should be done and should know what the audience wants from the business. This plays a crucial role in brand identity creation.

Value Proposition and Competition

Start by thinking of a feature that makes you unique in the industry. Similar features must not be offered by anyone in the industry. Knowing the difference between your Business USPs and the competitor’s will help your brand to become more successful in the long run.

SWOT Analysis

With the help of SWOT analysis, the brand can be understood in a better way. Understanding the characteristics of a brand helps to project the brand better in advertising which helps the brand to grow. SWOT stands for:

Strength: The positive qualities of the product or service which give you an edge over the competitors.
Weakness: The negative qualities of the product which makes you fall behind the competitors.
Opportunities: The changes in the industry provides opportunities to grow and expand in the business.
Threats: The elements in the industry which may cause harm to the product advertisements and sales.

Advertise

The design of ads whether traditional or digital is the best way to introduce the brand to the world. This is the only way through which the target audience’s attention can be captured.

Social Media

The best platform to advertise your brand nowadays is through social media. It is a great way to establish a connection with the target audience. It has a good number of platforms to influence people. When you interact with customers through social media be careful because there are a large number of people watching your conversation. Reply to the messages efficiently and quickly. If you are tagged, tweet it as it may influence your brand identity and business drastically.

Google Ads- Advertising on Google