Author: admin_dev

Brand Identity

How To Create Unique Brand Identity

Posted on | by admin_dev

Brand identity is all about what the brand says with its products and services, its values, how it is communicated to the people and what do people feel about when they come across the brand in the market. In short,  the personality of the business portrayed to the customers in the market can be termed as Brand Identity.

According to Jeff Bezos, “Branding is what people say about you when you’re not in the room.” After the product is sold to a customer it leaves an impression on their mind. The impression made by the product is shaped by the brand identity which comprises a lot of factors such as pricing, quality and so on.

Here are a few examples of strong brand identities present in the market today

  • Coca-Cola
  • POP fit
  • Burt bee’s
  • Asana 
  • Semicolon bookstore and gallery
Create Identity

Importance Of Brand Identity

The one thing that people don’t know that a brand “lives and evolves in the minds and hearts” of the customers, hence it’s very important to have a brand identity that is crucial for the future of the business. Here, we have highlighted some of the features of a developed brand identity and their importance for overall development.

  • Brand Logo

The people all around the world see the brand logo and must feel good and attracted to the brand. The logo of the company must tell the people about the name of your brand. A non-cluttery logo is what looks best when we see the current market scenario.

  • Trust and Credibility

The brand makes a place in the market by what it sells, thereby making it memorable for the customers. Post the launch of a brand, after some time if the brand makes a place and maintains consistency it starts to gain customers that are loyal.  This process of acquiring the trust of the customers is known as brand loyalty which in turn helps in regular gain in inflow of the business.

  • Advertisements 

Everybody is digital nowadays. The advertisement of the brand helps in creating an image of the brand in the minds of customers. Advertisement mode may be print, social media, TV commercial, or a youtube ad. A well-advertised brand can easily gain industry credibility and target audiences’ trust easily and in a short span of time.

  • Company’s Mission

When a brand is created it must have something to stand for.  It is nothing but the mission of the company, basically it’s USPs. Without having a brand identity you cannot have a well-defined mission for the product or service  you wish to sell.

  • Customer Generation and Satisfaction

People get attracted to the brand that offers some services along with trust and mission. Once people become customers of the brand, a good sense of belonging is developed with the brand. A good product always generates a lot of customers whereas a bad brand develops advocates.

Unique Brand Identity

Creating a Brand Identity

For completing the market research, first you have to start with your market research in the related field before launching the brand. The brands in similar strata should always be taken into consideration. The below-mentioned things must be clear and understood for creating a brand identity.

Target Audience

People of different age groups need different things just like the clothes they wear. People of different groups must be targeted differently; the same approach doesn’t work for everyone in the market. Prior to creating a brand identity, the brand learning should be done and should know what the audience wants from the business. This plays a crucial role in brand identity creation.

Value Proposition and Competition

Start by thinking of a feature that makes you unique in the industry. Similar features must not be offered by anyone in the industry. Knowing the difference between your Business USPs and the competitor’s will help your brand to become more successful in the long run.

SWOT Analysis

With the help of SWOT analysis, the brand can be understood in a better way. Understanding the characteristics of a brand helps to project the brand better in advertising which helps the brand to grow. SWOT stands for:

  • Strength: The positive qualities of the product or service which give you an edge over the competitors.
  • Weakness: The negative qualities of the product which makes you fall behind the competitors.
  • Opportunities: The changes in the industry provides opportunities to grow and expand in the business.
  • Threats: The elements in the industry which may cause harm to the product advertisements and sales.

Advertise

The design of ads whether traditional or digital is the best way to introduce the brand to the world. This is the only way through which the target audience’s attention can be captured.

Social Media

The best platform to advertise your brand nowadays is through social media. It is a great way to establish a connection with the target audience. It has a good number of platforms to influence people. When you interact with customers through social media be careful because there are a large number of people watching your conversation. Reply to the messages efficiently and quickly. If you are tagged, tweet it as it may influence your brand identity and business drastically.

Website Best font

How To Pick the Website’s Best Fonts

Posted on | by admin_dev
When creating a website, we must be very careful about every tiny detail. Taking care of these tiny bits of detailing help us in an explicit way. The explicit detailing of important things like fonts makes us stand away from the crowd. Whatever may be the purpose of the website, the idea should be conveyed to the user in a clear, distinct manner. Visual representation of the website holds great importance for all the users. We must try to convey the brand of the website through visuals which makes a sharp impact on the user’s mind. Not just this, it also adds to the brand value and future customer retention. As we know that “I hear and I forget, I see and I remember, I do and I understand” clearly reflects the idea behind our attractive visual representation of the website and its impact on the mind. While choosing fonts for the website, we must consider things such as the brand name, product, or the services offered and the target set of people. We must follow a checklist while choosing the font for the website. Today we are going to tell you what must be kept in mind for selecting the right font for the website:

Get the Right Inspiration

We must carefully select a font style for the website because it is the soul of the website. There is a large variety of font styles available on the internet for a variety of purposes. We must select the font style which suits our requirements perfectly. For example, if we want to advertise a restaurant, the font used by the restaurant must only be used, not the fonts used by a clothing company or a shoe company. Basically, what we mean to say here is, the fonts should always be in sync with the business. The latest fonts can be easily found on the websites like Pinterest & more.

Personality, Tone & Brand Reflection

Among the large number of font styles available on the internet, we can conclude finding the right font only when we answer some specific questions prior to finalization. The questions include the details of the brand, how a user should feel when seeing the real-time interface, which kind of sound or video, or images must be played/displayed on the homepage of the website. Once all the above questions are answered, we will be left with a small set of font styles in turn making it easier for us to decide and finalize.
Fonts For Website

Less is Always More

When we try to highlight our brand in the market, we tend to put more effort and do more. Overdoing always makes things worse and it is no different in this case of website development and designing. More efforts are pretty common in the market as everyone wants to be the best. The styling of the website must be minimal. We should select the fonts in sync with business when it comes to the website. The font of the same family makes the look of the website more coherent. For apt styling of the fonts, we must include enough range of font-family which includes the primary, secondary and tertiary fonts.
  • Primary Font
The fonts used in the styling of the headings which are very important for reflecting the brand’s creativity are called primary fonts.
  • Secondary Font
The fonts used in the body of the content containing the Brand’s description are called secondary fonts. They must be clear and easy to read without putting any strain as it is very important when it comes to website development.
  • Tertiary Font
The fonts used in specific elements on the website description are called tertiary fonts. They must be highlighted on the website since they enhance the web development process.
Fonts Design

Font-Readability Assessment

When selecting any font we must ensure that the selected font is readable by all. This rule applies to all the font types; primary, secondary and tertiary fonts. Whereas for secondary fonts readability must be given a high priority. Times New Roman and Georgia are the most popular fonts when we talk about readability.

Scalability Of the Fonts

Ensuring the font’s scalability is a very important feature in the incorporation of the text on the website. The website development will be complete only if the font style is scalable. Even if the website is ready with the content but scalability is missing then it is a very big problem.

Minimum-Font Loading Time

All the users may not have the same mindset when it comes to website loading. Web traffic may have various types of users. Always select a simple-to-read font style that has a minimum loading time over an attractive font with a maximum loading time. This helps in increasing web traffic as more users prefer fast loading sites over the lagging ones. So, these were some of the tips on how to choose the best fonts for your Website.

How to Create an Appropriate Footer for the Website?

Posted on | by admin_dev

The website footer is one of the most important locations on the webpage. Users look for information at the footer frequently even though it is not a great place for designs. The web development companies consider it as important during the website development phase. The following things should be kept in mind by the website development team while designing a website footer:

Choosing a Simple Design

It is always easy to work with a simple design if there’s a lot of information. This is the case in which the footer also includes a lot of information. Organize information with a purpose, leave blank spaces wherever required, include clean elements are some of the necessary steps. Always avoid clutter and list down the items which fall into the footer category and give a reason for their placement. The amount of information and number of web pages decide the size of the footer in most cases.

Information Links

“About Us” and “Contact Us” are the two important links in any website footer. All the users visiting the website always want to know about the team working at the company. Some people may also like to reach the team members if they like the work done by them or for any business query. So providing the contact details is always a good idea.

Including Basic Contact Information in the Website Footer

While linking a “Contact Us” page, always remember to link all the basic contact details such as personal phone number, email address, and physical address.

Footer Links Organization

A good sense of organization can be experienced by the users by just viewing the footer information. From most popular websites, consider several columns (or rows) of relevant information such as contact, links, services, social media, and sections likewise. Place them one after the other under the header.

Copyright Notice Inclusion

Never forget copyright notice because it can be a lifesaver for your business. Apart from the regular design, we can add it more efficiently to the footer. It is represented by the character “c” which includes the owner name and the year of publication. There may be many copyright notices for single content on the internet.

Including a CTA aka Call-To-Action in Website Footer

When the users at the footer of the website always include an action to attract them. For example, including a sign up for a newsletter or a social media subscription link and this place is valuable for increasing the web traffic. This is as the customer gets a direct link to what has to be done next.

Using Graphical Elements

Many people think that footers are of block type. For visual interest add logos or graphical elements. Do not overload the small space with too many elements. Include icons such as “Follow me on Facebook/Twitter/whatever,”. Maps or phone numbers are small icon elements that can be included.

Thinking Small

A lot of small items can be included in the footer. Do not go for elements that are difficult to see with the naked eye. The footer elements can be too small elements to the body elements. Choose the items and icons which are readable in size. The purpose of the footer may not be served if the elements are too small or too close to each other.

Using Plenty Of Space

Due to spacing limitations, space and spacing are very important in footers. In between the elements of the footer leave adequate room for movement. For a clear view of the footer area adequate spacing is required. Most of the items in the footer are linked to one another.

Underline Only Important Links

The biggest mistake that is made while creating footers is that underlining the links. It is not necessary to underline all the links. The technique of underlining the links is an outdated technique that doesn’t apply in modern web designing.

Considering a Sub Footer

For creating a hierarchy and adding dimension to the footer space or just providing a fun content space, we can use a sub footer. It is a popular practice for adding sub footers for additional layering. We can insert a call to action or add high accolades to the sub footer for better traffic engagement.

So, these were the important points to keep in mind when it comes to footers while designing a website. Do let us know how they were useful for you.

Cost For Website

How Much Does Creating a Website Cost

Posted on | by admin_dev

The website development and design depend on your budget and goals. Today, we are going to discuss how much it costs to build a website for most people.

What Tools Do You Need to Build a Website?

For building a website you don’t always need a professional web developer. Even if you are not in the field of web application development you can still build a website with the free tools available on the internet. There is a big chance of spending way more than the necessary budget on web development services.

For any website these are the tools you’ll always need for setting up the website:

  • The Domain Name (e.g. Google.com, IsItWP.com)
  • Website Builder (e.g. WordPress, Wix, Weebly)
  • Web Hosting (depending on your website builder)

Domain Name

The domain name is the name of the website such as Facebook.com, Linkedin.com, Microsoft.com, etc. People access the website by typing the name in the address bar. The name is valid for a year and you have an option to renew it post this timeframe. 

Website Builder

If you are a beginner or an intermediate developer, you need a website builder for making a website. It helps to create a great website as per our desired expectations which enables us to add features like SEO tags, plugins, etc. without much effort. While building a website, it is always recommended to use WordPress. It offers various features to enhance the website as per the requirements in turn giving total control over the website.

Website Process

Web Hosting

The home of the website where you store the files and content is called web hosting. When a user tries to access the website by typing the name of the domain in the address bar then the files stored on the web hosting server are accessed. Renting out the computers or servers and ensuring internet connectivity when the website is live is referred to as web hosting.  Shared hosting, VPS hosting, WordPress hosting, blog hosting, dedicated hosting, etc, are examples of various types of web hosting services.

The different budget categories of websites are as follows :

  • Building a small website with a minimal budget
  • Building an advanced website with more features
  • Building an online store
  • Building a custom-built website

How Much Does Building a Typical Website Costs You?

This type of website development costs somewhere around $100 and $500. For a feature-rich, customized website, it can range from about $30,000 or even more. For building a small website, you’ll need to have a well-defined budget for the domain name and web hosting services. The domain costs you somewhere around  $14.99 per year and the web hosting around $7.99 per month respectively. To sum up, for starting a website it costs around $110.87 annually at the minimum. The total cost of domain name and hosting will be very expensive for you, especially if you’re just in the starting phase.

In the world, Bluehost is one of the largest hosting companies, if you wish to consider one. Along with the WordPress community since 2005, and they are an officially recommended hosting provider by WordPress.org. For more details, the Bluehost review can be checked before proceeding. You can always save money by opting for annual plans instead of monthly.

You can choose free WordPress themes and plugins from the WordPress repository for saving costs.

The list of essential plugins can be downloaded for free from WordPress.org:

  • WPForms lite: Building a contact form
  • MonsterInsights: Connecting your site to Google Analytics
  • Yoast SEO: Improving your WordPress SEO (search engine optimization)
  • UpdraftPlus: Backing up your WordPress site
  • W3 Total Cache: Improving WordPress performance and speed
  • Akismet: Preventing spam comments

Estimating the Cost Based on Your Goals

The following things must be considered for cost estimation of the website:

  • What’s the realistic budget for your website?

Building a website that you can’t afford will be a big failure. Spend on premium themes or plugins wisely. Costs must be always as low as possible when you’re a beginner.

  • Do you need a custom-built website?

For the easiest way to roll out a new website, a pre-built WordPress theme must be installed. There is no need to hire a WordPress developer if you want to save money.

A custom WordPress theme is needed for giving a unique look and feel to your website. For an hour it varies from $20 to $100 an hour for hiring a developer or you can also try it yourself. Say thanks to the self-paced courses online.

  • What features will you need?

At the start, you won’t get more appreciation like other top websites that you see on the internet. It is important to list down all the features at the start, even if you start small. It also helps us to make sure that the total development process is aligned properly and high priority features must be focused on. The cost can also be minimized as the site grows due to less need for initial development costs.

Not only a beginner or an intermediate developer, a web agency also follows some of the above-mentioned rules to save money while processing an order. 

So, above were some of the insights we wished to provide you. Let us know how helpful they were for you in your Website Development process.